More companies are now sending e-mail—HTML in particular—than in 2002. But the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop.
Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.
Car sales can be very competitive. But you can’t rest on your laurels even after you’ve made the sale. You have to keep the customer coming back. That’s the challenge faced by St. Louis-based Lou Fusz Automotive Network in 2003.
PTC, a firm that offers product lifecycle management tools, noticed something a year or two ago: Several of its value-added resellers were sending e-mail newsletters to their customers. But they varied in quality.
How many people really believe that their health care provider cares about their health? That was the challenge faced by Anthem Blue Cross and Blue Shield and its parent company Wellpoint.
Don Peppers and Martha Rogers maintain that “Return on Customer Value is in fact that rarest of things in business—a truly new idea." I would like to thank them for the compliment because my clients, my agency and I seemed to recognize and use long-term customer value, and even wrote about it long before they…
The latest version of Continental Airlines' One-Pass newsletter reflects a deep customer file, a mandate to save money — and ultimately a desire to offer passengers more pertinent communications.
Most retail loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs are not the problem. It’s the mindset behind them.
Direct marketing in the United States will generate $1.85 trillion in 2005, 7%of the country's $26 trillion total sales, according to a new study released by the Direct Marketing Association.
If your customer and prospect data aren't accurate, trustworthy, and actionable, your direct marketing campaign is doomed, no matter how sterling every other aspect of it is. Happily, Highlands Ranch, CO-based database marketing company Dovetail has come up with a checklist
