Throwing a holiday cocktail party and need some help with mixed drinks? You don’t have to plop yourself in front of the television for the latest lifestyle show. Your computer will do just fine—that is, if you have subscribed to FoodNetwork.com’s weekly newsletter.
Most sports enthusiasts are aware of Easton Sports. The Van Nuys, California, company manufactures, markets and distributes sports equipment for baseball, softball, hockey, biking, and archery. So why would it need an e-zine?
Industry experts estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things you can do to avoid being part of this statistic.
Warning, e-zine publishers: Depending on your content, you can get in trouble for mailing to kids in Utah in Michigan.
Perhaps we should start with who should not write your e-mail newsletter. Avoid making the obvious choice of using someone in your PR or marketing department.
It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.
Would you like to waste a couple of million dollars? Then launch a CRM program without first educating and incentivizing your staff. That’s the view of CRM expert Louise Anderson.
Yet another installment in the ongoing debate over Don Peppers and Martha Rogers. Have they invented something new with Return on Customer? Jill Dyche thinks so.
Moving is stressful for everyone. But it’s especially hard on college students, who move in and out of dorms every year. In turn, moving companies face tough logistical hurdles.
During what seemed to be a golden era for would-be management experts, an acronym rocketed to the top of the consultant-heap: CRM, for Customer Relationship Management. Ha!
