Topic | CRM

Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished. According to a study of online shoppers, only one

Most advertising, marketing and public relations professionals know a blog—short for Weblog—when they see one. But many are skeptical about actually using this relatively new self-publishing platform.

When do people read your e-mail newsletter? It depends. They can read it either at home or at work. And the time of day doesn’t matter.

Here’s something that always bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

Many marketers see e-mail as a means of driving traffic to their Web sites. But that’s wrong, says Maria Veloso, the author of “Web Copy that Sells” (Amacom).

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range

Confused about contrast ratio, or the difference between Plasma and LCD? Panasonic’s automated interactive agent has the answers for you.

Some marketing activities are more onerous than others. Take those of East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers on its billing statements.

We’ve all heard about On Demand Software Delivery. It occurs when software is delivered to the customer via a network (like the Internet) as a service.

Financial Times has come out with another rant about faulty customer data. Simon London whined earlier this month that “most of the direct mail I receive is based on information that is inaccurate (I am not, and never have been, a supporter of the Oakland Raiders), out of date (my Honda Accord was written off…