Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.
Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.
While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.
Since it was the day before Valentine’s Day, I should have curled right up with my first issue of Loving Today: The Relationship Newsletter. But I was starting to feel trapped in this relationship.
WHEN IT COMES to sales and marketing executives' perception of business worth, telemarketing services too often are seen as relatively low on the value
I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers' Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,
E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.
We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others include the turn-off rate and the inbox delivery rate.
Five months after Hurricane Katrina caused at least $200 million in damage and closed its doors for a semester, Tulane University re-opened for classes last month. And it used its e-mail newsletter to welcome students back.
