Topic | CRM

OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

IF THE EXPERIENCE MOST OF US have had is any indication, there's something terribly wrong with most customer service in this country. If you live and

Newsletters may not be the top e-mail marketing activity. But they’re a solid number three, according to a new survey by Direct and Multichannel Merchant magazines.

Really Simple Syndication, or RSS, isn’t so simple—which explains why it has been slow to catch on for the average marketer, despite being used heavily in the technology sector for a couple of years now. As the technology has improved, though, marketers have begun to embrace RSS as a viable means of content distribution and…

Here’s some hot news from ExactTarget that may change the way you send your e-zines. A new study shows the highest average open rate in 2005 was on Fridays.

E-mail open rates declined by 16.5% last year, dropping by an average of 1.8% per quarter, according to a study by ExactTarget.

You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back

Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. What has changed is the speed at which all this occurs.

For brand marketers, the sound of music might be the chime of a cash register. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand identity.

Oh, dear. Here’s more proof that marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s marketing and financial goals are in lockstop.