Topic | CRM

Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.

Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here’s a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company to prospects and clients.

Blog, podcast and RSS advertising are among the fastest growing segments in the alternative media industry, accounting for $20.4 million in 2005, according to a new report.

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

Procter & Gamble

Here’s an odd sort of metric for marketers to track: In how many ways can their companies shoot them in the foot?

According to an October 2004 study by Patrick Marketing Group, 8% of marketers surveyed said accountability had increased in their marketing organizations over the last 24 months—and 59% of those said marketing programs must show a return on investment. But that’s a daunting assignment for many business-to-business marketers.

Advertising exists to help companies make money. That's it. There are no moral victories in marketing.

Looking to increase returns? Go digital. Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.

Procter & Gamble has taken delivery of a new data system that will manage marketing campaigns within North America for more than 60 brands.