Topic | CRM

Viral marketing is a terrific way to get your content distributed to an even wider audience and ultimately build your list. After all, what could be better than having your customers do your marketing for you?

Eighty-two percent of e-mail marketers say e-mail deliverability is a challenge for their organizations, and more than 30% consider it a "significant" challenge, according to a new survey from Menlo Park CA-based EmailLabs.

Everyone has customers who are more valuable than others. But why do you have them? Put another way, why did they choose to become a high-value customer?

Loyalty marketers seek to reward and recognize best customers and keep them coming back for more. To segment best customers from infrequent shoppers, one-offs, or visiting relatives, you must track their transactional behavior. Customers will pay with cash, checks, and credit and debit cards, and you ideally need to track each of these tender types…

Numbers abound in customer service centers. Without breaking too much of a sweat, marketers are able to track the number of calls received during an hour or a shift; whether representatives are able to resolve queries without needing to consult with a manager; and if calls are handled within a certain period of time. But…

Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation. But there’s a way to do it called media mix modeling. And it should be at the head of every marketer’s priority list.

Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. But what does that mean to brand advertisers?

Marketers wondering whether their Web site search engine optimization costs are paying off have a tool at their disposal to evaluate its ROI.

Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the e-mail newsletter sent by their local dealer.

Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske. Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt.