Topic | CRM

AFTER NEARLY TWO YEARS about as long as an Asian elephant's gestation period Seattle's Woodland Park Zoo is back in the mail with a 125,000-piece membership

ONE THING YOU CAN SAY ABOUT marketers is that they're hardly satisfied with themselves. It's especially true about their customer data systems. In a recent

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we've done a traditional

What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online

(Magilla Marketing) AOL subscribers reportedly weren

What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?

Turnberry Isle Resort, Florida, 1996. The mood at the Enterprise Rent-A-Car senior management retreat should have been festive. But the opening presentation at the meeting hit a sobering note. Customer-satisfaction scores were flatlining.

Are you in the process of moving some of your direct mail dollars to e-mail? Here’s a tip: the metrics are different.

Look for employee training and inventory and supply management systems to appear high on corporate wish lists this holiday season: These two investments deliver the highest returns, according to a survey of retailers.

While firms acknowledge that employee rewards— like health benefits, training programs, and paid leave—are a cost of doing business, few are able to quantifiably gauge the impact of those rewards.