CRM
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Agencies
How to Use Key Performance Indicators
Many firms have metrics that they show to the outside world. Then there are the ones they use internally to monitor their progress. These are called Key Performance Indicators (KPIs).
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Agencies
Marketers Turn to Trackable Media
Mass marketing may be growing in some quarters, but not among the executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are cutting their mass budgets in favor of trackable media.
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Agencies
Yoga Journal’s E-Zines Help Its Print Business
How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions.
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Agencies
The Secret of E-Zine Success: Make Them Easy to Scan
A report has come out confirming what most of us know but don’t always practice: That e-mail newsletters should be easy to scan.
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Agencies
10 Ways to Lure Customers to Your Loyalty Program
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.
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Agencies
The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership
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Agencies
Marketers Feel Data-Challenged
ONE THING YOU CAN SAY ABOUT marketers is that they’re hardly satisfied with themselves. It’s especially true about their customer data systems. In a recent
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Agencies
DSW’s E-zine Way to Loyalty
Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional
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Agencies
Security Leads Global IT Priorities
What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online
