CRM
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Agencies
Face It, Marketers Just Aren’t Into Podcasts and RSS
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned things like word-of-mouth.
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Agencies
E-Zine Mailer Asks for Permission—Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.
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Agencies
DMers Invest in their Databases with an Eye to ROI: Survey
Vendors, take note: Marketers will spend an average of nearly $250,000 for database upgrades this year. And they are confident these expenditures will pay out.
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Agencies
Best Practices at Best Buy
Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment
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Agencies
All I Really Need to Know About CRM I Learned in Kindergarten
Robert Fulghum was right: Life’s essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary
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Agencies
Somebody Gets It
AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake
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Agencies
I Know Why I’m Here. Do You?
When I was pregnant with my first child, he gave me the chance to decide our vacation destination, anywhere in the world that our budget would allow. I choose exactly what he predicted I would, Comic-Con International in San Diego.
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Agencies
The ROI of Television Advertising
Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively.
The answer? Both. -
Agencies
Brand vs. Direct: Who Gets the New Metrics?
What are the latest metrics that will help marketers build the next generation of models, and why do general advertisers seem more willing to embrace them than direct marketers? A group of CRM experts gathered to debate that subject and others.