Topic | CRM

Online catalogs are playing an increasingly important role in the multichannel revenue mix. In 2002, they made up 14% of overall sales. Last year, this more than doubled to 30%.

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools.

Contribution analysis is one of the foundations for many of the other types of analyses (list response, customer lifetime value, and square-inch analysis, to name just a few) that successful catalogers use to better understand how to profitably grow their businesses.

While the World Wildlife Fund's isn't about to forsake its panda mascot, another member of the animal kingdom, the travel bug, has inspired an ancillary e-mail newsletter.

Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned things like word-of-mouth.

The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.

Vendors, take note: Marketers will spend an average of nearly $250,000 for database upgrades this year. And they are confident these expenditures will pay out.

Robert Fulghum was right: Life's essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary

AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake

Best Buy, frustrated with the speed at which its loyalty program was growing, decided on an overhaul 18 months ago. It was a good move. Since then, enrollment