Today's mobile phones are tomorrow's e-commerce mediums, according to Forrester. In a study of consumers and technology, the firm found that Generation Y uses its phones for a lot more then making calls – which means that once it has some serious money to spend, it'll be comfortable with this channel. Will you?
Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving.
The party goes on. Do-Re-Me & You! is the latest direct sales firm to sign up for IMN’s Party Pulse e-zine service. Its 1,000 consultants, who sell children’s storybooks and other learning products in home sales parties, can now communicate with customers through e-mail newsletters.
As far as we know, there are no degree programs for how to create e-mail newsletters. But it’s an art that should be studied. In their eagerness to get their sales message across, many firms ignore basic design and technical rules. Here are some e-mail tips from Geoff Smith, managing director of online product develop…
Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that's the advice offered by several advertisers at an Ad:Tech Chicago session on RSS and podcast advertising.
How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications
If it were necessary to cut marketing spending by 10%, would you be able to forecast the impact on sales? Marketers answering yes are part of a small-but-growing crowd.
Marketing has taken the first steps toward accountability, but the journey is long, and most of it lies ahead, not behind. That's the overarching message from the Association of National Advertisers.
Measurement is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets.
To summarize campaign effectiveness, marketers need some kind of conclusive metric, such as return on investment. But in B-to-B, when a campaign’s revenue often is sizable compared with its expenses, ROI is problematic.
