Here’s news for B-to-B e-mail newsletter publishers wondering when to broadcast. The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.
The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take.
All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.
By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.
Justification is the name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about how much revenue you’ll make or what the margin contribution to your bottom line will be. Today, management wants to know what the ROI is going to be before releasing…
Online retailers will pull back from the physical world and move to the virtual one this December holiday season. And as they do, the metrics they use to evaluate their demand generation efforts have evolved.
(Promo) Thanks to improving data tracking tools, bean counters in the finance department might become defenders of marketing budgets during belt-tightening periods. According to a study released last month by the Association of National Advertisers, 64% of self-described “successful” marketing program leaders engage a cross-functional team to keep marketing accountable. (MarketingROI, July 27, 2006).
(Multichannel Merchant) Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data on Joe and Ted, the company can see that the amount of money they spent is pretty much the only thing the two customers have in common
Is your business ready for data-driven marketing? Did you know that data-driven marketing is nimble enough to fit even multichannel merchants with annual sales of less than $5 million? A little known secret is that data-driven marketing works for any size organization.
