Topic | CRM

A different kind of company, a different kind of car was Saturn's original advertising slogan. A lot has been written about Saturn, which was one of the

A new subscriber "opts in" to receive your newsletter. Great! So you respond with a simple "Thank You" — right? Not exactly. The right welcome message can—and should—do a whole lot more.

The blogosphere is getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global Internet and counted about 850,000 new posts in the course of a single day. But it’s not just bloggers who’ve taken up RSS, the Really Simple Syndication platform that lets…

Let’s see how good you are. What is the most important element in an e-mail newsletter (other than the content)? Guess again if you said the subject line. Equally crucial is the teaser copy in the newsletter itself.

Too often, marketers think of search engine marketing as a one-way street, believing that merchandising and overall marketing strategy should direct search efforts…period.

Your company has identified the difference between operational and analytic CRM. And you've gone ahead and oriented your customer management efforts toward an analytic bent. So why isn't the return on investment skyrocketing?

Measuring return on investment for customer acquisition is a fairly clear-cut proposition. Most businesses have a reasonably good idea what kind of revenue a new customer will generate in a year, and they know how much profit that revenue will create.

In some cases, it makes sense to start structuring a dashboard and build your knowledge and understanding rather than investing in rocket science analytics that may miss their insight target completely.

A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.

Wondering how to serve your newsletter reader? Follow the example of New York magazine. It views readers not as one horizontal group, but as vertical segments.