Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri's Pampers, perhaps.)
Over the previous months, we’ve talked a lot about how to effectively recognize and reward best customers through the targeted application of bonus offers. Before you can recognize and reward customers, however, you must first know who they are.
As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics
You may not have been able to carry on your toothpaste or drinks on your last flight, but many tried out sudoku puzzles or helped the person next to them work the solutions.
In the pressure of today’s business environment to produce quantifiable results, the challenge of measuring marketing effectiveness has been, well, perverted.
For all the noise about marketing analytics' importance, there's very little actual spark. A survey of marketing professionals revealed that more than half believe their dashboard use, marketing ROI technology use or projections employing ROI planning is weaker than it should be.
If you’ve been in direct marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable results measurement. However, you should consider creating an enterprise-wide control group--to help you determine the value of your database marketing program.
If there is a single inviolate rule in database marketing, this is it. It’s just amazing how often otherwise very smart marketers discover that they’ve put a campaign, a new product launch, sometimes even an entire database marketing program together without first determining with specificity how they’re going to measure it on the backend to…
Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime…
