The filters that are used to keep spam out of your inbox can also block legitimate emails. Deliverability becomes a problem when filters generate false positives, blocking as many as one in five legitimate emails.
Want to make sure your e-zine is going to be read? Heed the ancient wisdom of direct mailers, and test. But do it in a way that is appropriate for the medium, says Reid Carr, president of Red Door Interactive Inc.
The key to advertising today is reaching the individual through multiple channels of communication.
Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.
Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was "far less than expected" or "less than expected", up from the 11.3% in 2005.
Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was "far less than expected" or "less than expected", up from the 11.3% in 2005.
Art Technology Group (ATG) Inc. will acquire eStara in a cash and stock transaction valued at around $48 million.
The Internet is overflowing with poorly executed email marketing newsletters. Here's advice on how to create a newsy marketing communication that people continue to open and actually read. We've all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over…
In 1927's "The Jazz Singer," Al Jolson addressed movie audiences and uttered the famous line "Wait a minute, wait a minute. You ain't heard nothin' yet!" While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood "talkie" – a movie with a spoken audio soundtrack.…
“You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.
