Topic | CRM

There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs

When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.

If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.

YANKEE FANS, IT SEEMS, can't win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

SO DO YOU LIKE THOSE hoops? Shine 'em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must

The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.

Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.

The Direct Marketing Association (DMA) had made several changes to its Mail Preference Service (MPS).

APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.

The Dow Jones Industrial Average closed above 12,000 for the first time last Thursday. Two days earlier, the U.S. Census Bureau announced that the United States has now officially