Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life's basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term -- provided they stay married.
You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it's a wonder more catalogers don't dedicate far more money to stellar communications.
In the last few years, marketing accountability has evolved from being a directive of industry analysts and thought leaders to become a full-fledged strategic imperative for corporations.
An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little.
Can an investment in improving customer data analytics to drive precision-marketing effectiveness be considered a green initiative?
If there’s one strategy that should guide your marketing tactics for the next 12 months, it’s microsegmentation. What we used to call the “average” customer no longer exists.
A blog accessible only by attendees of an annual client summit helped Chicago-based ClearGauge chart the course of the event, and strengthen customer relationships.
We’ve all participated in enough loyalty and incentive programs to know a generic reward when we see one. Anemic discounts or cash-back offers; gift certificates from the usual suspects; toasters, trinkets, and trash providing scant instant gratification,
Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn…
