Topic | CRM

Insurance giant American International Group Inc. (AIG) has opened a bilingual customer service call center in Houston.

As we continue our monthly survey of Loyalty 101, it’s important to pause for a moment to discuss the most enjoyable aspect of loyalty program design: redemptions. After all, the privilege of redeeming for rewards is the reason your customers join your program in the first place.

PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom

(Promo) Here's a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

(Direct) The rest of the world finally appears to have caught up with direct marketers' focus on accountability.

There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

It's the start of a New Year, so that means it's time to make some meaningful New Year's Resolutions. You know, the kind that will make more money for your clients and yourself. It's time to take a new look at what exactly you are selling for your clients. It's also when you look at…

It doesn't matter if your clientele has four legs, two legs, wings or fins: good customer relationships are vital. We chatted recently with Dave Ratner, the "chief instigating officer" of Dave's Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).