CRM

• Agencies

  The Better Newsletter

  Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it

• Agencies

  After the Promotion: What Do I Do with the Names?

  The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion?

• Agencies

  Loyalty Library: Forecasting ROI in Loyalty Marketing

  Forecasting anything is an inexact science, but understanding a few key ideas and following the framework below can get you much closer to a defensible proposal for a loyalty marketing program

• Agencies

  United Group Acquires Brand Affinity Marketing

  United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business.

• Agencies

  Nine Tips for Using the Merge/Purge

  (Multichannel Merchant) Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006;

• Agencies

  COLLOQUY Corner: The Baseline Customer Metrics

  There’s one simple reason loyalty programs have flourished in the 24 years since American Airlines launched AAdvantage, the first modern database marketing program: Loyalty marketing is measurable marketing.

• Agencies

  Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals

  Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.

• Agencies

  FTC Cites Restaurant Operators for Devaluing Gift Cards Without Notice

  The Federal Trade Commission has entered into a consent decree with three restaurant companies that gradually reduced the value of unused gift cards they had sold.

• Agencies

  Loyalty Program Members Shop More, Spend More, Have More: Study

  Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.

• Agencies

  Get Acquainted

  If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net