Topic | CRM

Service Lags In Telcos Lead To Customer Defections

|  by Chief Marketer Staff

Traditional telecommunications companies are facing increasing pressure from a variety of directions. These companies are being challenged to provide innovative offerings (to compete with those from mobile device providers) or fend off price challenges from upstart providers.

Unity in the Ranks

|  by Chief Marketer Staff

Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local

Feedback Loop

|  by Chief Marketer Staff

Tell any group of retail sales associates that the customer is always right and you'll probably inspire some heated debate. Let's face it: Sometimes,

Ditching the Guesswork

Count Neal Cohen among the direct marketers looking to refute John Wanamaker's statement, Half the money I spend on advertising is wasted. The trouble

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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