Topic | CRM

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren't shy about using email to cash in on consumers' post-Thanksgiving shopping urges, either.

The Las Vegas Sands Corp.'s new data system places a stronger focus on the full spectrum of visitors' activity, and therefore their total profitability. Traditionally, casino patrons are ranked and marketed to based on what they spend, either during a single trip or in aggregate. But this doesn't allow for subtleties such as their rate…

One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here's what I found. The Natick Collection sent an email invite to ...

Can't fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from…

So how frequently do you email your best customers? Have you considered contacting them less? That's what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are ...

One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,

The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.

One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy

Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?