Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.
Learn 3 key reasons many companies aren't as customer-centric as they could be, despite all the data at their disposal.
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,
Hey CMO! You’re under qualified! Get a math degree.
Having a customer-centric view is great, but a data-centric view can help you understand intent.
A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.