Ask any four marketers what customer relationship management means to them and you're likely to get four completely unique answers. Direct magazine knows—because it did just that. It talked with four practitioners to get their thoughts on the state of CRM in today's business environment.
The reaction against Indian call centers has gone beyond complaints about poor language skills and the use of American nicknames by telereps. Now critics are claiming that customer data is far from secure on the sub-continent.
Here’s a question for you expert data analysts: A Customer buys flowers on Valentine’s Day. Obviously, they are a gift, right? Well, yes. But Proflowers.com couldn't always connect those two dots to predict who would buy gifts on other occasions. But now it can.
The Bowling Proprietors Association of America, a sort of trade association for bowling alleys, had long believed that its members’ best customers are league bowlers. But it found that casual players spent more on food and shoe rentals.
Hey, buddy. Microsoft has developed a program to facilitate one-on-one relationships between Microsoft employees and independent software vendors.
The dynamic duo of one-to-one is back with another book. Just as Don Peppers and Martha Rogers invented a philosophy, now they have come up with a metric to go with it: Return on Customer, or ROC.
Re: Lessons from Yahoo on Database Marketing Interesting article. Of course, you (and Mr. Fayyad) dangle that big carrot that represents the mainly untapped consideration phase of the buying cycle, but don't speculate about what marketers might be doing to effectively target these consumers.
The clock is ticking. E-Zine mailers have until November to comply with Sender ID, the e-mail authentication platform now being rolled into Microsoft's Hotmail system.
Most of us don't plan to scale Mount Everest or spend a month trekking through the barren ice covered North Pole. But for those who do, there's Expedition News, a monthly e-newsletter covering expeditions, research projects and newsworthy adventures.
Unless you're a florist, photographer, caterer or interior designer, you probably don't think much about prop columns. But people in the event planning and decorating business turn to the e-newsletter, Prop, Décor & Display Ideas.
