Want to hold on to your e-zine readers? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who was leading firms like IBM through what he called consensual marketing long before Seth Godin came on the scene.
Are inboxes suffering from e-zine glut? One is prompted to ask that after reading that the number of e-mail newsletters has grown from 588 in 2004 to 935 in 2005.
TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is
The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand
PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented
GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start
HOW'S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don't be fooled: It's not all rum and Coca-Cola for
Two beefs I have about most white papers: Either they’re written in so much jargon as to be impenetrable and inactionable, or they are so basic as to be useless. Happily a recent paper from JupiterResearch and RightNow Technologies entitled “Vital Marketing: 10 Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency” is actually useful.
The days when marketers used customer databases solely as resources to keep consumers’ mailboxes filled with fliers and catalogs continue to fade, according to a new Forrester Research study of 124 companies.
No wonder mailboxes are jammed. Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, 11% more than last year, according to market research firm Synovate.
