Volvo Construction Equipment is the largest manufacturer of construction equipment in the world. But it is eyeing first place, thanks to a decision to enter the rental market three years ago.
The latest incarnation of Carlson Hotels Worldwide's loyalty program features more than a name change. The multibrand hospitality chain also is altering the way it communicates with meeting planners — the folks who may not even travel themselves but influence a lot of bookings.
How much time do you spend pondering how Linux open-source development processes could improve your business? Not much, we’ll bet. But the brains at the Harvard Business Review have been thinking about it, as shown by two articles in their July-August issue.
If ever anyone wanted a follow-up, it would be an industrial buyer who goes to a Web site to search for products, right? Wrong. A new survey by ThomasNet. shows that 77% of all industrial executives and engineers who go online have a “don’t call us, we’ll call you” philosophy, and that 56% don’t want…
We’ve heard about internal marketing. We’ve heard about getting affiliates on board. But how do you get an entire country to support your brand? That question was raised during an exchange about CRM in the Cayman Islands.
Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in "CRM" technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.
Can an e-newsletter be viewed as a detriment by loyal customers? That was the question Celestial Seasonings struggled with when it considered launching an e-zine for its popular tea.
Everyone knows that it’s hard to get through to college students. But not for Embry-Riddle Aeronautical University. The school, which has campuses in Daytona Beach, FL and Prescott, AZ, is using e-newsletters to get information out to students, prospective students, parents and others interested in the institution.
Although a new study shows that teenagers prefer instant messaging and less e-mail correspondence, there’s no reason to scrap e-mail newsletters just yet. But email newsletters will have to evolve to serve younger readers.
Let’s say you have one of the best e-zines on the market. (Who doesn’t?) There’s only one problem: Nobody is opening it.Who’s to blame? It’s those pesky newsletter writers, right? Maybe not.
