What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.
E-mail is broken. And it’s broken in two major ways: Trust and infrastructure. First, the channel isn’t trustworthy. The legitimate senders of e-mail can’t trust the medium to deliver their mission-critical communications and the recipients of e-mail can’t trust that they’ll get what they want … and not what they don’t.
The message bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.
Birthdays can be bittersweet for individuals looking to lose weight. Not only are there extra candles on the cake, the guilt can be overwhelming as the butter cream frosting melts in the mouth. That is, of course, if you
If you haven’t budgeted for an increase in your database management or e-mail marketing expenditures, bear in mind that your competitors probably have. In “Target Marketing Priorities Analysis,” a report by Jim Dickie and Barry Trailer, the partners with research firm CSO Insights and underwritten by direct marketing services provider Harte-Hanks, a survey of 281…
Keeping track of processes from raw materials to finished product is a difficult task when you're one of the country's largest chemical companies. And if a mistake occurs, you want to be able to handle the problem. That's where OSIsoft's software comes in handy. It is used by over 10,000 customers in over 100 countries.
Birthdays can be bittersweet for individuals looking to lose weight. That is, of course, if you’re not a Jenny Craig customer. The weight-loss company sends its customers offers for a free piece of Jenny Craig dessert when they’re faced with “that time of year.”
How often do corporate good deeds turn into word of mouth profits? Last week Micato Safaris in Kenya was recognized by American Business Media for an unusual program benefiting poor Kenyan children orphaned by AIDS.
How sad it is that when customer service makes headlines, they're almost always negative. Take the rash of stories about Comcast that appeared in the Chicago Tribune over the past two weeks. It started when a woman who had complained about poor service received a bill from the company addressed to: "Bitch Dog."
This time it's personal -- or should be: Four out of five consumers say they'd like personalized content from Web sites, and three in five say they'd be willing to spend up to two minutes answering questions that would push that content to them.
