Content Marketing Archives - Page 5 of 40

Marketers Seek More Sales than Audience Feedback on Content

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Acquisition

How to Make Micro-Moment Magic

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

Profiles & Campaigns

Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

Data Driven ROI

Want to Reach Millennials? Tell Them a Story

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Video Marketing

Inside Randstad’s User-Generated Video Plan

User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.

Profiles & Campaigns

Nasdaq Creates a Content “Dream Factory”

Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.

Technology

Mapping Content to All Points in the Customer Journey

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Digital

13 Tips for Creating More Useful B2B Content

There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.

Digital

Tips for Great Webinars in 2018

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?

Agencies

B2B Content Marketing Success Improves: Survey

Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.