Content Marketing
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Agencies
Coors Light/Bacardi: From Flash-mob to YouTube within 24 Hours
On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.
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Social
Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins
How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore
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Social
Optimizing Facebook’s News Feed to Get More “Likes”
As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more “likeable,” or worthy of clicking “like.” There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed.
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Agencies
Retailers Make Hay By Responding to Negative Comments
We all know that “listening” to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important.
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Agencies
ING Direct Smartphone Apps Build Loyalty, Community with Mobile Banking
A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller interaction and thus overhead. -
Social
Don’t Slight Your Brand Web Site in Favor of Facebook
With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook.
Crate and Barrel, Cabela’s and Wise are examples of brands using their Web home pages as a staging ground for promotions.
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Social
He Said What! Using Social Listening Tools
It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.
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Agencies
Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study
According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season
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Agencies
InterContinental Aggregates Hotel Check-ins with PlacePunch
Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform