As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape.
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
How marketers can prepare for future statutes without starting the compliance process from scratch.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
What Google's latest privacy move means for the marketing and mobile advertising communities.
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
Six ways to prepare for the impact that CPRA will potentially have upon your business.
SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.
