Topic | Consumer Data

Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.

Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB's 2024 State of Data report.

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta's recently released Advantage+.

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

Marketers should be mindful of a few key requirements relating to collecting and processing customer data.

Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

If you're new to data clean rooms, here are some insights to consider before getting started.

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.