CMO Council Archives - Chief Marketer

Five Structural Repairs for Marketing Organizations to Pass the AI Audit

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.

Data & Analytics

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Data Driven ROI

CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

Acquisition

CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.