From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
Strategies to drive sales and marketing alignment in your organization.
We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.
Mastercard's Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.
We caught up with Discover CMO Jennifer Murillo to discuss the company’s latest commercial, how it fits into the overall marketing strategy and why a pre-game spot was the right choice.
Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.