Branding
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Agencies
Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
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Agencies
Avnet Branding Campaign Spotlights Creative Journey
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
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Agencies
Hiscox Continues Focus on the Positive with “I’mpossible”
Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.
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Agencies
The Art of Authenticity in Branding
Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.
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Agencies
4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings)
Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.
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Agencies
Top 10 Digital Branding Trends for 2017: Infographic
Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.
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Agencies
DD Perks Teams Dunkin’ Donuts and New England Patriots
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.
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Agencies
Integrating a New Brand Strategy: 4 Tips
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
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Agencies
3 Strategies when Buying Programmatic for Branding
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
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Agencies
Rome Wasn’t Built in a Day, and Neither Are Great Brands
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
