Branding
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MarTech
Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.
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Agencies
To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.
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Agencies
Vineyard Vines Markets the Good Life
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
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Agencies
Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.
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Agencies
Streaming Rescues Soundtracks From the Cutting Room Floor
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
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Agencies
Manchester United & Volvo Ocean Race Partnerships Boost HCL’s Profile
Sports sponsorship deals with the U.K.’s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
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Agencies
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
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Agencies
Grant Thornton Aims for Status Go
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
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Agencies
Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
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Agencies
Avnet Branding Campaign Spotlights Creative Journey
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
