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Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
A new perspective on how profile verification can help businesses rebuild credibility.
Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public's trust in government, business, media and NGOs.
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.