Topic | Brand Experiences

Take a photo tour of what was new and different this year at New York’s homegrown festival.

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity...or taste.

Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.

The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration. In this conversation with Templafy head of demand Chris Lewandowski, you’ll learn the ways marketers can optimize and standardize content creation