Topic | Brand Awareness

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

Takeaways from the company’s national mobile tour.

We spoke with Santander Bank's CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut's nuts.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.