Brand Awareness
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Marketers on Fire
Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America
Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.
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Cause Marketing
St. Jude Children’s Hospital Returns to Super Bowl to Connect With New Audiences
St. Jude is returning to the Super Bowl with a different focus. Here’s how it hopes the Big Game will help achieve its goals.
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Social Media & SEO
Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness
Tree Hut’s ice skating holiday pop-up is one of the most buzzed-about events it’s hosted, generating 235,000 social media engagements. Read how pop-ups support the brand’s overall strategy.
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Campaigns
Nonprofit Airbnb.org Brings Home the Spirit of Giving in its New Campaign
Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round.
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Branding/Marketing
Credit One Bank CMO on Building Brand Awareness With Humor and Education
CMO Michael Coleman discusses why humor can help educate consumers about building good credit.
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Social
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
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Demand Gen
10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour
Takeaways from the company’s national mobile tour.
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Events
Marketers on Fire: Santander Bank CMO Talks US Open Tennis
We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.
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MarTech
PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
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Demand Gen
Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
