Brands on Fire: Honda Launches Civic on Twitch for Gaming Community
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.
Green tech is forcing automotive manufacturers like Hyndai and Accura to get more creative in their marketing.