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How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Five predictions for ecommerce personalization in 2021.
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.
A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.