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Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.
How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.
How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.
How marketing and PR can work together on integrated, AI-driven strategies.
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
The results of Event Marketer's latest Pulse survey, on AI in events.
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.