AI Marketing Archives - Chief Marketer

The Knot Says ‘I Do’ to ChatGPT Ads Pilot

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

Marketers on Fire

Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

AI

Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.

Data Driven ROI

The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

Technology

How Etsy Is Upskilling its Workforce With GenAI and Machine Learning

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.