3 Ways to Create Personalized Customer Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
When it comes to marketing AI brands themselves, there are unique challenges to that exercise, such as navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling.
When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.
How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
The results of our AI in Marketing Pulse Survey are in.