AI
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CES 2025
CES 2025: John Deere Strategic PR and Social Lead Talks Attendee Engagement, Messaging and Social Strategy
Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the company’s brand presence and activation at CES, social media strategy and marketing predictions for 2025.
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Marketers on Fire
Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation
How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.
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CES 2025
The Chief Marketer Network Joins CES 2025 as Official Media Partner
The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.
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AI
Five Ways GenAI Can Assist Digital Marketing and Communications
Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.
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AI
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.
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AI
Monetization Through Content Indexing: a Crucial Step for Media and Entertainment Companies
The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.
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AI
4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights
AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.
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Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
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Technology
Why GenAI Isn’t Just About Creating Marketing Content
GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
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Data & Analytics
How to Avoid Google Penalizing AI-Generated Marketing Content
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
