Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
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by Chief Marketer Staff
Data clean rooms have risen in importance amid the post-cookie digital marketing landscape, as a means for marketers to extract value from user data while protecting consumer privacy preferences. But for marketers new to the concept, evaluating the variety of options that exist in the space today could feel a bit overwhelming.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.