Mobile shopping—and in particular mobile product discovery—is at the forefront of ecommerce sales through 2024, despite the fact that research suggests unsatisfactory shopping experiences on mobile devices are causing nearly one third of American adults to opt out of purchases. An article in Multichannel Merchant reviews key steps to improve mobile product discovery along the customer journey, from strategically differentiating omnichannel experiences to creating a hyper-personalized mobile experience.
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