Three Ways DTC Brands Can Diversify Spend Beyond Social Media
Posted on
by Chief Marketer Staff
In the direct-to-consumer marketing space, companies are diversifying spend beyond social media in order to enhance performance. Identity- and incrementality-based measurement, holistic campaign management and driving performance at scale are moving the needle for brands, according to a piece in Multichannel Merchant.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.