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Why GenAI Isn’t Just About Creating Marketing Content
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Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
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Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
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How to Create a Custom GPT for Email, ChatBots and Improved Workflows
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What Google’s Bulk Email Changes Mean for Marketers
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
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Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
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Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
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4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
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How to Personalize AI to Optimize Business Processes With Custom GPTs
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How to Evaluate GenAI Tools: Considerations for Marketers
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
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When AI-Generated Customization Goes From Personalized to Creepy
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Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
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2023 Top Women in Marketing Honorees Revealed
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Five Ways to Boost ROI Through CTV and OTT Advertising
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Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
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How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut
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Four Considerations for Building a Company-Wide AI Guidance Policy
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Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends
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Three Key Elements of an Omnichannel Retail Strategy
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