For social media marketers in industries like retail, travel and food, the holiday season can be the busiest time of the year—and also a critical one, if you’re serving on the front lines of communication for your brand. Preparation for this onslaught of traffic can help mitigate crises and convert a challenge into an opportunity. PRNEWS looks at ways brands can capitalize on this time of the year, from proactive coverage strategies to crafting customer-care plans to preparing pinned posts.
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