Three Core Objectives for the Successful CMO
(Ad Age)
There’s widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex. Solutions have proved to be in much shorter supply with prescriptions ranging from replacing the CMO with a chief customer officer to doing away with the CMO altogether. Given marketing’s enhanced profile, the Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.
