->

Data Driven ROI

->

The Big Easy

Posted on October 1, 2008 by Chief Marketer Staff

Database marketing has become socialized. It used to be the province of the biggest firms. But no more.

For one thing, software has been improved so that basic number crunching can be done by anyone with half a brain and a little patience.

Then there’s the data available online, and the ever-widening array of analytic tools. And companies are wising up to the fact that non-marketing data is valuable.

Related Posts

From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment

July 14, 2024 by Lindy Jones, Gabrielle Keiser and Natalie Canavati - ABM

Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact

July 9, 2024 by Clive Sirkin - agencies

3 Ways to Create Personalized Customer Experiences on a Budget

June 16, 2024 by Boobesh Ramadurai - AI in Marketing

5 Principles Every Modern Marketer Should Prioritize Right Now

June 16, 2024 by Bryan Law - CMO Insights

OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

June 2, 2024 by Abdul Rastagar - B2B Lead Gen

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

May 5, 2024 by Tracey Shirtcliff - Agency Pricing

Knowing Your Customer—When Your Customer Is a Business

April 26, 2024 by Alison Durant - B2B Marketing

4 Practical Questions to Ask About AI’s Marketing Applications

March 22, 2024 by Vikram Ramachandran - AI

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

Five Things B2B Marketers Can Do to Succeed Without Cookies

February 23, 2024 by Nikki Candito - B2B Marketing

How To Get More Bang For Your Buck With a Retail RFP

February 2, 2024 by Marty Moore - marketing rfp

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

January 25, 2024 by Chief Marketer Staff - CMO

United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies

December 22, 2023 by Chief Marketer Staff - Communications

The Case for CTV in B2B Marketing

December 8, 2023 by Mike Skladony - CTV

CMO Corner: On the Convergence of PR and Marketing

December 8, 2023 by Chief Marketer Staff - Chief Marketing Officers

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 by David Lokes - Brand Metrics

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

November 3, 2023 by Kaylee Hultgren - Advertising Campaign

Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation

October 30, 2023 by Chief Marketer Staff - Content-Based Marketing

Creating an Ecommerce Marketing Strategy in Seven Steps

June 9, 2023 by Chief Marketer Staff - Ecommerce Marketing

CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

May 12, 2023 by Chief Marketer Staff - Chief Marketing Officers

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

April 26, 2023 by Chief Marketer Staff - Consumer Data

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

February 10, 2023 by Kaylee Hultgren - American Lung Association

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

CALL FOR ENTRIES OPEN

Enter by August 2

CALL FOR ENTRIES OPEN

Enter by September 27